My Work
Welcome to my portfolio. Here is a selection of my most recent work.
Due to NDA, most of my work is confidential, so please don't hesitate to reach out for more detail.
Research & strategy
Through in-depth research, I gather valuable insights that converge user research, strategy, and design to unlock business growth.
Ideation, co-creation, testing
Using ideation, co-creation, and rigorous user testing, I transform opportunities into successful, validated solutions.
Business insights
My (in-house & consulting) background in business and design fuels data-driven insights for action-driven, grounded recommendations.
Recent projects
2023
Defining the future of digital devices in an emerging health ecosystem
Guided our team through the design, facilitation, and synthesis of international qual-quant user research, crafting opportunity areas and future product experiences validated through global quantitative research.
2023
Defining the UX north star of a well-known product portfolio
Led quantitative research efforts, partnering with our team to conceptualize and execute large-scale multi-market studies that validated key UX pillars for future growth.
2022
Crafting a playbook for conversational commerce
Led multi-market user research to unveil buyer and seller journeys across conversational commerce and identifying untapped needs that shaped tactics to grow a client's expansion strategy.
2022
Defining the future of sustainable feminine care
Advised researchers and designers through visual concept testing research that brought differentiated innovation to fem-care products.
2022 - ongoing
Creating the go-to-market strategy & pricing strategies for new ventures
Delivered business design initiatives by prioritizing segments, markets, and opportunities, and laying the groundwork for roadmaps or validating business models through pilots and pricing studies.
2019-2021
Leading business insights for a SaaS unicorn
Led a sales strategy and business insights team in-house to deploy go-to-market capabilities and drive revenue growth through strategic initiatives.